Marketing and Sales professional with 9.7 years of experience in Oil & Gas industry in BPCL. Expertise in the implementation of technology initiatives, cross functional collaboration, B2C and B2B sales, channel management, consumer behaviour and data analysis on SAP. Interest in learning in new languages (currently learning French) and social work.
Functional Areas
Education
Sardar Patel College of Engineering, Andheri
Bachelor Of Engineering (Electrical)
2009-2013
Accomplishment
Awarded best sales achievement in MAK Freedom Festival in BPCL in 2021
Awarded best sales achievement in MAK Utsav Festival in BPCL in 2021
Won 1st prize in ‘Marketing Mania’ business competition in BPCL in 2017
Won 2nd prize in ‘Business Brainware’ business competition in BPCL in 2016
Certification
Certified Scrum Product Owner
2023
‘Channel Management’ at ISB, Hyderabad
2018
Experience
Bharat Petroleum Corporation Limited
7 years 11 months
Manager Sales
Apr'15 - Feb'23
Managed 166 retail outlets across 3 locations (Dhule, Jamnagar, Bhavnagar), with cumulative sales revenues of Rs6800 crores from 3 products (petrol, diesel, lubricants, and kerosene).
Gained a market share of 0.9% in petrol product as Manager sales by leveraging the technology-driven product “U-fill.”
Enhanced the loyalty-driven sales from 18% to 23% as Manager Sales through a data-driven strategy and robust customer grievance redressal mechanism.
Organized customer engagement activities and addressed the gatherings of around 100 people per event through Kisan Melas, Transporter meetings, and One-day Wonder campaigns to build a connection with the customers.
Expanded the retail outlet dealership network by 24 retail outlets by meticulous planning from inception till commissioning.
Inspected the service standards and customer offerings across all 166 retail outlets through physical visits and automation servers.
Coordinated product supplies with supply location and ensured uninterrupted product availability at the retail outlets on a daily basis.
Tracked and maintained financial discipline.
Coordinated 4 court cases of BPCL.
Liaisioned with the District Magistrate office, NHAI, PESO, and other government departments for No-objection certificates for 24 retail outlets and ensured uninterrupted supply of essential commodities to the public.
Increased footfall by around 15% across 12 retail outlets by inviting high profile dignitaries such as MPs, MLAs, District Magistrate and SP. Forged good relationships with these influential people to enhance the brand of BPCL.
Bharat Petroleum Corporation Limited
1 year 10 months
Executive Engineering
May'13 - Mar'15
Spearheaded the tendering and construction of 12 retail outlets and the upgradation of 44 retail outlets.
Supervised the vendor’s work to minimize the project time with increased quality of work.