Product and strategy professional with 7.8 years of experience in IT Product/Services, AI/SaaS, and EdTech. At Rizzle, I led cross-functional teams of 200+ members to execute projects that scaled its short video app to 80M+ downloads, 34M MAUs, 9M DAUs, and over 500M videos created. I also drove a B2B AI SaaS pivot, achieving $1M+ in ARR and building a $6M+ pipeline. Proven track record of building and leading large teams, scaling B2C products, and delivering revenue-focused B2B solutions. Aiming to leverage this experience and newly acquired MBA capabilities to deliver impactful products, programs, and strategic business initiatives.
Functional Areas
Education
IIM Indore
MBA
2025 - 26
GITAM University
B. Tech
2012 - 16
Accomplishment
Innovation Leadership
Filed 9 patents in collaboration with engineering leadership at Rizzle, focused on AI-powered content automation, computer vision, and marketing automation.
Investment Management
Manage Indian & US equity portfolios for family, applying disciplined research to outperform benchmarks
Marketplace Simulation (MBA)
Ranked 1st in batch (6 teams) & Top 10% globally (thousands), across strategy, finance, & operations
Certification
Certified Scrum Master® (CSM®)
by Scrum Alliance®
Certified Scrum Product Owner® (CSPO®)
by Scrum Alliance®
AWS Certified Cloud Practitioner
Google Project Management
Professional Certificate by Coursera
Lean Six Sigma Green Belt
KPMG India
Google AI Essentials
Experience
Silverlabs India Pvt Ltd (Rizzle)
5 Years 4 Months
Director, Marketing & Content
Mar' 19 - Jul' 24
Product & Revenue Strategy
Scaled short video app to 80M downloads, 34M MAU, and 9M DAU through performance, organic, and influencer marketing
Built a creator ecosystem of 8M and 500M videos, boosting engagement and retention, and driving #2 rank in Play Store (Social)
Generated $1M+ ARR and built an additional $6M+ pipeline across US, UK, EU, and SEA with GDPR-compliant enterprise solutions
Built Programmatic SEO system generating 50K+ monthly articles, driving 400% organic traffic growth, and ranked for 10K+ keywords
Improved marketing efficiency and ROI on $13M+ spend by reducing CPI (66% on FB, 52% on Google), CPM (95%), and CPC (66%)