Sivakumar Nallasivan

Sivakumar Nallasivan

11 Years 5 Months Overall Experience
A value-driven techno-commercial professional with 11+ years track record in business development, go-to-market strategy, stakeholder management, sales management, receivables management, SKU forecasting, inventory management, and last-mile delivery management in high value automotive accounts.

Functional Areas



Laxminarayan Institute of Technology, Nagpur, Maharashtra
B.Tech in Chemical Technology (Surface Coating Technology)



Lean Six Sigma Green Belt (Henry Harvin)


Certified Scrum Product Owner (CSPO)




Digital transformation (University of Virginia & BCG)



Nippon Paint Ind Pvt Ltd, Hosur

2 years 1 month

Assistant Manager

Feb 2020 – Mar 2022

  • Handled high value automotive SAM and KAM accounts; exceeded sales target of INR 48 mn/annum for FY 21-22.
  • Developed go-to-market (GTM) strategy from communicating value proposition to pricing for launch of a high volume product in a major OEM.
  • Cracked major OEM business account and its vendor account of value 20 mn/annum, catering to increased revenue and market share.
  • Achieved 25% cost reduction for a 2W OEM by implementing a new product which also led to new business opportunities.
  • Led the end-to-end implementation from shade development to production of launch colors of 2W electric vehicle project.
  • Managed account receivables of the clients by achieving monthly targets of overdue collections to facilitate smooth cash flow of the organization.
  • Performed opportunity and competition assessments for strategizing key actions which resulted in sustainment of existing business and market entry. 
  • Conducted regular technical trainings for clients for operational improvements and new technology trends.  
  • Drove internal supply chain, plant planning, production and logistics functions to maximize order fill rate.
  • Collaborated with procurement team of the client for price negotiations, new business developments, and monthly material schedules.
  • Coordinated last mile deliveries of SKUs for smooth supplies to the clients.
  • Forecasted product SKUs on a monthly basis to facilitate plant planning.
Kansai Nerolac Paints Ltd, Hosur

4 years 6 months

Executive–Technical Service

Jul 2015 – Jan 2020

  • Exceeded sales target of INR 120 mn/annum and volume 480 KL on MTD and YTD basis.
  • Strategized GTM and implemented a high value strategic product in a major OEM which resulted in an increase in SOB by 10% valued at INR 10 mn/annum.
  • Spearheaded the challenging client project of CED bath expansion from 70 KL to 240 KL capacity in running production condition in 4 days’ time.
  • Led the cost reduction initiative of introducing barrel containers which reduced the cost by 6%.
  • Exceeded client’s expectations by troubleshooting complaints in a timely manner & formulated CAPA  thereupon.
  • Ensured optimum inventory levels of SKUs at client facility to avoid stock outs.
  • Developed efficient order fulfilment cycle to ensure seamless production of automotive parts at the clients’ facilities.
Wuerth Ind Pvt Ltd, Pune

7 months

Executive – Sales

Dec 2014 – Jun 2015

  • Orchestrated business development activities of primer, base coat and clear coat layers and sustained existing business shares in Pune and Nashik regions.
  • Supported dealers and OEM bodyshops for specification alignment activities and resolved clients’ complaints.
PPG Asian Paints Pvt Ltd, Pune

3 years 4 months

Technical Service Officer

Jul 2011 – Nov 2014

  • Successfully expanded business at a strategic client from INR 0.5 mn in 2012 per month to INR 4 mn per month in 2014 (700% increase).
  • Led the end-to-end implementation of GM M300 MCE project from initial trials to production streamlining.
  • Streamlined the supplies of materials which resulted in reduction of line quality concerns and smooth material supplies, hence sustaining the SOB.
  • Salvaged dead stock of  INR 3.5 mn which helped to improve the base line of organization. 
Trainee – Technical Service

10 months

AkzoNobel Coating Ind Pvt Ltd, Pune

   Sep 2010 – Jun 2011

  • Drove successful implementation of white shades on white primers for reducing line rejections.
  • Resolved critical issues of shade matching to help clients run the production line without any stoppage.