Digitally transformed HR processes and optimized operations, significantly improving the operating ratio . Led the improvement of over 100 km of railway track, enhancing inspection and reducing project timelines. Managed a major track renewal project, boosting train speeds and cutting ownership costs. Streamlined PRD processes, saving on capital expenditure. Improved rail weld performance and generated revenue from scrap recovery.

Improved push notification and mailer open rates, driving increased traffic through targeted marketing with MS Access and SAS. Launched a campaign for inactive customers, leading to notable revenue growth. Implemented CAMPA, streamlining marketing processes. Enhanced UI/UX by collaborating with the creative team on SKU cataloging and A/B testing.

Consulted clients by providing data-driven roadmaps and insights using advanced analytics tools. Developed an ETL tool, significantly improving data pulling efficiency. Designed a predictive sales model, leading to increased revenue by identifying strategies for sales growth.