Oban Fashions Pvt Ltd

4.5 Years

Brand Manager

July ’16 –April ’ 21

Worked in the Branding & Marketing department of well-known International brands, FRENCH CONNECTION, FCUK, Fruit of The Loom and made recommendations for the products range, pricing, and promotions.

• Managed Digital & Social media campaigns for the brands. Co-ordinated Google AdWords campaigns, Facebook, Google analytics, and other advertising for e-commerce websites and online marketplaces like Amazon, Myntra, Flipkart, etc.

• Have handled online sales of over Rs. 30-40 Lakhs individually at Amazon and Flipkart monthly through CPC Ads.

• Interacted with external agencies like Creative, PR & Social Media Agencies, Research Agencies and provided strategic inputs/feedback for brand building.

• Arranged for Dealer and Retailer Events and launched the mentioned brands in India at the very onset of the organization. It was a grand event and spanned all over India, covering 25 cities in a start-up environment.

• Built the Brand identity, guidelines, positioning, and marketing communication and supported the GTM efforts from planning to execution.

• Conducted ATL & BTL activation for the brands across India. Successfully coordinated marketing activities in India across different channels –General Trade and Online medium.

• Selected and Coordinated with Production Houses and arranged for Photoshoots for Advertisements and Packaging Development.

• Selected vendors and distributed creative content to various affiliate channels and partners. Co-ordinated for Packaging, Outdoor Campaigns, Flex, and vinyl Printing, Retail Brandings, etc.

• Designed and developed content for Packaging, Hoardings, Banners, Leaflets, Company Profiles, Advertorials, and media releases.

• Monitored all corporate social media accounts and websites to ensure a positive online presence.

Worked for the Brand Amul Macho (J.G. Hosiery Pvt Ltd)

4 Years

-Brand Officer

June ’12 –July ’ 16

Worked in the Branding & Marketing department of MACHO / AMUL MACHO and several other Brands like Amul Gold, Comfy, Bodywarmer, and Sporto.

• Coordinated with advertising agencies for graphics and Artworks, Television Commercials, Website development, and other marketing collaterals.

• Coordinated with media agencies to distribute Ad Campaigns and various Sponsorships and digital media content, including Astons, L-Bands, and Powered by Ad contents for different TV channels.

• Defined and managed the brand communication strategy using a variety of media & communication designs. Coordinated end-to-end ATL and BTL campaigns.

• Selected and Coordinated with Production Houses for Television Advertisements and arranged for Photoshoots for Advertisements and Packaging Development.

• Selected and worked with vendors for Outdoor Campaigns, Flex Printing, In-shop Branding, Dealer Boards, and Marketing collaterals like Leaflets, Brochures, Catalogues, Company Profiles, etc.

• Developed Contents for various Dealer and Retailer Schemes involving appreciation and Certification, Sales Targets, and Gift items.