Saikat Sarkar

Saikat Sarkar

11 Years Experience
A seasoned professional in managing brands with a demonstrated history of working in FMCG, Apparel, Textile, Digital, and E-commerce domains. Skilled in Advertising, Brand Management, Events, Product Launches, EBO Brandings, BTL, ATL, Promotions, Events, Customer Relationship Management (CRM), Market Research and Media Planning. Have handled monthly online sales of over Rs. 30-40 Lakhs individually on a monthly basis on online marketplaces like Amazon and Flipkart.

Experience

Oban Fashions Pvt Ltd

4.5 Years

Brand Manager

July ’16 –April ’ 21

Worked in the Branding & Marketing department of well-known International brands, FRENCH CONNECTION, FCUK, Fruit of The Loom and made recommendations for the products range, pricing, and promotions.

• Managed Digital & Social media campaigns for the brands. Co-ordinated Google AdWords campaigns, Facebook, Google analytics, and other advertising for e-commerce websites and online marketplaces like Amazon, Myntra, Flipkart, etc.

• Have handled online sales of over Rs. 30-40 Lakhs individually at Amazon and Flipkart monthly through CPC Ads.

• Interacted with external agencies like Creative, PR & Social Media Agencies, Research Agencies and provided strategic inputs/feedback for brand building.

• Arranged for Dealer and Retailer Events and launched the mentioned brands in India at the very onset of the organization. It was a grand event and spanned all over India, covering 25 cities in a start-up environment.

• Built the Brand identity, guidelines, positioning, and marketing communication and supported the GTM efforts from planning to execution.

• Conducted ATL & BTL activation for the brands across India. Successfully coordinated marketing activities in India across different channels –General Trade and Online medium.

• Selected and Coordinated with Production Houses and arranged for Photoshoots for Advertisements and Packaging Development.

• Selected vendors and distributed creative content to various affiliate channels and partners. Co-ordinated for Packaging, Outdoor Campaigns, Flex, and vinyl Printing, Retail Brandings, etc.

• Designed and developed content for Packaging, Hoardings, Banners, Leaflets, Company Profiles, Advertorials, and media releases.

• Monitored all corporate social media accounts and websites to ensure a positive online presence.

 

Worked for the Brand Amul Macho (J.G. Hosiery Pvt Ltd)

4 Years

-Brand Officer

June ’12 –July ’ 16

Worked in the Branding & Marketing department of MACHO / AMUL MACHO and several other Brands like Amul Gold, Comfy, Bodywarmer, and Sporto.

 

• Coordinated with advertising agencies for graphics and Artworks, Television Commercials, Website development, and other marketing collaterals.

• Coordinated with media agencies to distribute Ad Campaigns and various Sponsorships and digital media content, including Astons, L-Bands, and Powered by Ad contents for different TV channels.

• Defined and managed the brand communication strategy using a variety of media & communication designs. Coordinated end-to-end ATL and BTL campaigns.

• Selected and Coordinated with Production Houses for Television Advertisements and arranged for Photoshoots for Advertisements and Packaging Development.

• Selected and worked with vendors for Outdoor Campaigns, Flex Printing, In-shop Branding, Dealer Boards, and Marketing collaterals like Leaflets, Brochures, Catalogues, Company Profiles, etc.

• Developed Contents for various Dealer and Retailer Schemes involving appreciation and Certification, Sales Targets, and Gift items.

Functional Areas

 

Education

IIM Indore
Masters in Business Administration (Pursuing)

2021-2022

University of Calcutta
Masters in Mass Communication

2008

University of Calcutta
Bachelor’s Degree in Chemistry

2006

Accomplishment

None

Certification

Executive Post Graduate certification in Marketing management
IIM Kozhikode
Executive Post Graduate Certification in Marketing Analytics
XLRI
Google Ads Display Certification
Google Ads
Google Ads Search Certification
Google Ads
Amazon Advertising Sponsored Ads Accreditation
Amazon
Hubspot Social Media Certification
Hubspot
Inbound Marketing Master Certification
Digital Vidya
Certified E-Mail Marketing Master Certification
Digital Vidya
E-Commerce Management Certification
Indian Institute of Digital Education