Marketing Leader for launching LeEco’s own eCommerce portal in India for smartphones, smart TVs, Audio & Accessories categories. Managed a marketing budget of 30 crores, and led the Brand, Media, Activation, and PR teams.
Worked as Marketing Head for Phoenix Marketcity, a super-premium destination shopping centre mall of 1.1 mn sq. ft. retail trading area with over 250+ retail brands. Led a team of 5 resources and reported to the Centre Director.
2 years, 9 months
Worked as Senior Marketing Manager for a chain of 150+ fashion-led hypermarket stores, present in 115+ Tier – 2 & Tier – 3 cities / towns, with a retail trading area in excess of 2.7 mn sq. ft. Annual Revenue: 2000 crores, with Fashion contributing to 55% of revenue. Led a team of 8 resources and reported to the CEO.
1 year, 2 months
1 year 4 months