Strategy and operations - Launched a B2C live streaming mobile app called Ombre in the media tech domain

• Developed a scalable business model and financial forecast, aligning strategic objectives from inception to growth stage
• Conducted market research and competitor analysis for the media tech space in India and the US to shape strategic initiatives
• Developed go-to-market strategy targeting Tier 1 & Tier 2 cities, aiming for an addressable USD 36.2M revenue potential
• Established product vision, KPI's, success metrics, and scalable business processes to support sustainable growth
• Secured INR 35 Lakhs in seed funding at a pre-money valuation of INR 2 Crore, by networking with over 200 VCs/ Investors
• Managed stakeholder alignment and regulatory complaince with board members and investors

Product management

• Led product ideation and strategy, product research, feature prioritization, and MVP release in 4 months through agile methodologies
• Conducted data driven user research and A/B testing to gather insights for customer-centric product enhancements
• Designed and implemented key metrics for tracking customer acquisition, engagement, and retention, supporting continuous optimization of user experience and data-informed decision-making

Led business development and digital marketing campaigns for product market fit, reaching 10 lakh creators/viewers, achieving 25K monthly active users, 20% MoM growth, 50% retention, and average content engagement of 16 minutes

• Led a cross-functional team team of 250 Business Dev. Associates, and in tandem with digital marketing, onboarded 3000 content creators
• Optimized performance marketing campaigns, dropping CAC by 30% in 4 months

Strategy, operations and project management- Spearheaded a value delivery disruption to provide small landholding Indian farmers with on-demand pay-per-use agriculture mechanization services. Directly contributed to the generation of INR 75 Lakhs of revenue with 2600 delivered services in the FY 19-20

• Managed induction of new pay-per-use ag mechanization service lines – hydroponics, drone spraying and baling
• Prepared the business plan, budget, financial model, and project roadmap for INR 6 Cr worth of projects for CXO
• Prepared an operations plan for the delivery of services across 12 districts with a revenue potential of INR 1.2 Cr
• Conducted market research, and laid down service catalog and dynamic pricing strategies for new markets
• Led INR 4 Cr project for turnkey development of India’s first climate-controlled hydroponic polyhouses, with 48-acre production capability per day

Digital Transformation

• Mapped end-to-end customer journey processes - customer booking, service delivery, and invoicing processes for the development of the "Deltaverge" CRM mobile app platform in tandem with third-party developer, Wipro
• Led UX framework development with Wipro and conducted field testing for 100 farmers, delivering 300 hours of services to ensure platform usability and alignment with user needs
• Coordinated with EY to establish MIS workstreams, aligning regulatory compliance and service delivery workflows for optimized process management and data-driven insights

Led operational excellence projects, such as IoT integration, to Increase asset utilization by 30% in the rabi season of FY 2019

Established manufacturing processes and managed TQM “Kaizen” projects for “continuous improvement” of new component machining