Mayank Gupta
6 Years 8 Months Overall Experience
Functional Areas
Education
Indian Institute of Management, Indore
Master Of Business Administration
2025-2026
Thapar University, Patiala
Bachelor of Engineering (Electrical Engineering)
2010 - 2014
Accomplishment
Rising Star Award, Text Mercato
Launched first in-house design vertical for a Fortune 500 client, expanding service offerings.
Content Champion, Pepper Content
Improved editorial workflows, boosting client satisfaction by 25% and reducing review cycles by 20%.
ZebraLearn Shark Tank Feature
Part of the Core team to represent ZebraLearn on Shark Tank India, showcasing content-tech innovation to a national audience.
Co-authoring a forthcoming Ivey Publishing
case study on Narayana Health's strategic transformation into a patient-centric model through MedTech adoption and AI/ML
Certification
Certified Scrum Product Owner (CSPO)
Prioritized backlogs and drove agile delivery cycles
2025
Agentic Ai Foundations Certificate
Built autonomous multi-agent frameworks for AI decision-making
2025
Six Sigma Green Belt
Applied DMAIC to enhance processes and reduce defects.
2025
Experience
ZebraLearn Pvt. Ltd.
10 Months
Head – Submissions & Projects
Jun' 24 - Mar' 25
- Achieved 4× sales growth in five months by leading end-to-end content projects for 20+ books and short books and 7+ courses per month and building manuscripts with CXOs, Directors and Founders, for a predictable content runway, enabling six book releases per month.
- Cut the publishing cycle by 38% and reduced author dependency by consulting on the building of an in-house content-analytics product that evaluated manuscripts on 300+ custom parameters, enabling automated quality checks, better productivity of teams and faster approvals.
- Reduced turnaround time by 33% by improving the in-house product with analytics and SOPs that eliminated handoffs and accelerated approvals.
- Delivered 2 Cr/month in projects by leading a 40+ team of instructional designers and writers and streamlining the content pipeline.
- Drove 5× customer growth by introducing 10+ publishing categories, expanding the addressable markets and unlocking cross-sell opportunities.
- Created 4+ new revenue streams by managing B2B partnerships (e.g. Master’s Union, Motilal Oswal) and launching co-branded content.
- Boosted brand visibility by ~52% by leading the execution of the Shark Tank India strategy that positioned the firm as a publishing innovator.
- Shortened review cycles by 33% through the in-house content-analytics platform that improved stakeholder communication and QC visibility.
- Reduced revisions by 28% by piloting a new digital workshop series for authors to improve the content quality and alignment of expectations.
- Built a data-backed editorial roadmap by conducting market and keyword research with SEO tools to prioritize high-value topics.
- Reduced onboarding time and errors by 22% by designing author-onboarding programs and training on platform tools and requirements.
Text Mercato Solutions Pvt. Ltd.
1 Year
Content Manager
Jun' 23 - Jun' 24
- Achieved 18% month-over-month revenue growth by managing SEO-optimized digital content of 20+ enterprise and mid-market clients.
- Drove 20% topline growth via packaged cross-sell/upsell into adjacent offerings (design, long-form, SEO retainers, RPDs), which in turn expanded Average Revenue Per Customer by 9% across key sectors, like BFSI, Retail, E-commerce, Travel & Tourism, Lifestyle, etc.
- Increased organic traffic 23%+ and improved search visibility 15% by building SEO-first content strategies, editorial calendars, etc.
- Created a net-new revenue line by launching the first design vertical; shipped the inaugural project in 30 days and scaled the client base by 1.5X.
- Sustained CSAT of 4.2 (5) and reduced client churn by 36% by instituting SOPs, style guides, QA methods, and proactive stakeholder feedback.
- Drove 22% revenue growth through structured up-sell/cross-sell into adjacent services (design, long-form, SEO retainers, RPDs).
- Lowered fixed costs by 43% through cost benefit analysis and restructuring the teams which improved resource efficiency drastically.
- Led a 20+ people creative team and implemented a unified training and execution program, boosting operational efficiency 30%.
- Improved the content delivery speed by 26% by introducing cross-functional “content sprints” with Marketing, Sales, and Product teams.
Pepper Content
1 Year 1 Month
Content Manager
May' 22 - Jun' 23
- Maintained 18% revenue growth by producing 150+ branded articles daily for websites and apps across clients in tech, automotive etc.
- Increased client satisfaction by 24% by delivering high-quality, on-brand content and instituting QA checklists and editorial playbooks.
- Reduced content review cycles by 20% by designing and implementing structured SOPs with clear guidelines and quality checks for clients
- Raised CSAT to 4.1 (~35% ) by leading a team of 10+ writers and editors to deliver high-quality content for the Adani One app.
- Reduced Iteration cycles by 15% by partnering with Marketing, Product, and Brand to align messaging upfront and speeding approvals
- Maintained ≥94% on-time delivery across high-priority tech/comms/auto/edu clients by instituting clear SLAs and daily stand-ups
- Increased team productivity by 20% by launching weekly SEO up-skilling workshops and checklists to raise output without sacrificing quality.
Mayank Investments
2 Years 6 Months
Client Manager – Shares & Securities
Oct' 18 - Apr' 21
- Maintained 12% average annual ROI for 10+ client portfolios by implementing risk-managed allocation and periodic rebalancing.
- Increased decision-making speed by 30% by building automated reporting dashboards (P&L, exposure, rebalance alerts) for clients
- Increased portfolio value by 15% by conducting market research that identified 3 new asset classes and phased exposure within risk bands
- Increased team productivity by 20% through weekly upskilling workshops on equity research, risk control, and tooling (Excel models, screeners)
Schneider Electric
1 Years 3 Months
Sales Engineer
Jan' 14 - Sept' 15
- Closed 1 Cr order & delivered 10 Cr+ projects by accelerating PAC finalization and coordinating end-to-end MV switchgear execution
- Increased product adoption by 18% by partnering with channel teams to design and execute retrofit programs for legacy installations
- Increased inbound inquiries by 10% through competitive market analysis and implementing feature and positioning updates for priority SKUs.