Chittoori Meha
5 Years 5 Months Overall Experience
Functional Areas
Education
IIM Indore
MBA in General Management
2024 - 2025
NIIT University
Btech in Computer Science
2014 - 2018
Accomplishment
Growth Star Award
Awarded as the Growth Star at PharmEasy (2022) for outstanding contributions to business growth.
2022
100% Scholarship
Secured a 100% fee waiver throughout B.Tech education.
14th Rank nation wide
Achieved an impressive 14th Rank nationwide in the Google Online Marketing Challenge.
Certification
Certified Scrum Product Owner
Certified Scrum Product Owner (CSPO) by Scrum Alliance
2024
Google Adwords
2024
Google Analytics
2024
Excel
2024
Experience
PharmEasy
3 years 2 months
Senior Manager
Jan'21 - Mar'24
- Led Growth Team’s Product Marketing Vertical & Strategized across CRM channels.
- Strategized and executed growth strategies to improve the conversion funnel, drive revenue, and boost customer acquisitions.
- Reduced CAC from ?1300 to ?900 through CRM channels.
- Improved daily active users (DAU) by 25% through strategic planning and implementation of customer engagement programs.
- Spearheaded data-driven marketing strategies that enhanced ARPU by 22%.
- Optimized promotional budget by reducing marketing burn by 10% through data-driven and strategic methods, ensuring no impact on conversions, aligning with FinOps principles to maximize ROI.
- Using Scrum practices, led the largest branding project from the business team, collaborating with Kaun Banega Crorepati (KBC), which increased "top-of-mind awareness" by 40%.
- Played a major role in the celebrity endorsement ad (Aamir Khan) ideation, shooting, and production release.
- Worked with the business team to strategize and implement initiatives that improved PharmEasy's EBITDA, increasing it from minus 80 crores to 14 crores.
- Strategized GTM strategy for releasing new product features like Express delivery.
- Did regular analysis of the business metrics like Average order value (AOV), revenue (GMV sales), Active customer mix, fulfilment rates, acquisition growth, burn, cohort analysis, CAC, and other major metrics and took major decisions based on these.
- Improved 2-month retention from 18% to 24%.
- Collaborated with the Product team to introduce growth-focused features.
- Prepared product roadmaps and did extensive competitor benchmarking, Interfaced as POC from the business team to coordinate new product feature releases.
Bounce
1 year 8 months
Product Marketing Manager
May'19 - Dec'20
- Managed comprehensive retention programs and growth campaigns using CleverTap.
- Strategized and managed automated user flows across CRM channels, improving customer acquisition by 10% and driving increased user engagement through AI driven personalized campaigns.
- Collaborated closely with the product team to introduce features to enhance customer experience.
- Leveraged AI-driven insights from CleverTap and data analytics to optimize customer retention strategies, reducing churn by 10%.
- Leveraged data-driven strategies and conducted RFM (Recency, Frequency, Monetary) modelling campaigns.
Rapido
8 Months
Digital Marketing Executive
Sep'18 - Apr'19
- Handled digital marketing campaigns for 12 cities to acquire new customers.
- This involved planning, monitoring, and optimizing digital marketing campaigns on Google Ads, Facebook Ads, Snapchat Ads, and TikTok.
- Included customer segmentation and analysis of customer behavior & data from AppsFlyer and CleverTap.
- Handled the entire third-party ad network Anchor for the company, focusing on remarketing and acquisition.
- Collaborated with influencers to promote Rapido on their platforms.
- Brainstormed and crafted the tagline for Rapido’s largest offline campaign in 2018
- Successfully handled a budget of over ?90 lakh per month.
- Reduced the CAC (Customer Acquisition Cost) by 12%.