Amalesh Deka
12 Years 3 Months Overall Experience
Functional Areas
Education
IIM Indore
MBA
2025-2026
National Institute of Fashion Technology, Bangalore
Bachelor of Fashion Technology
2008-2012
National Law School of India University, Bangalore
Postgraduate Diploma in Consumer Law & Practice
2022-23
Accomplishment
Branding & PR Committee Member – IIM Indore EPGP
Spearheading content strategy and brand visibility initiatives for program positioning across digital and institutional platforms
Ideator and process innovation award
Received Ideator and process innovation award in 2017 at Lifestyle People Oscar Award.
Certification
Lean Six Sigma – Green Belt
Lean Six Sigma – Green Belt (from KPMG India)
2025
CSPO
Certified Scrum Product Owner (From Scrum Alliance)
2025
Experience
Lifestyle International Pvt. Ltd
9 Months
Senior Manager- Buying
Jul' 24 - Mar' 25
- Led the India launch and end-to-end category development for Nursery Furniture category in Babyshop, building assortment, pricing, vendor base, and GTM strategy from the ground up
- Developed annual business plans, budget forecasts, and assortment strategies to drive category sales and margin in alignment with overall brand goals
- Onboarded 30+ private label and external brand vendors within 2 months, ensuring supply chain scalability and long-term vendor partnerships
- Collaborated with regional teams, including GCC stakeholders and sourcing hubs in Asia, to align product development and commercial processes
- Worked cross-functionally with planning, design, and marketing teams to define product specs, packaging, and promotional calendars
- Oversaw order management and SLA tracking while optimizing vendor performance through centralized buying and cost-control initiatives
- Managed and mentored a buying team, setting KRAs, conducting appraisals, and driving succession planning and performance motivation
- Conducted market and competition benchmarking to guide category design, pricing, and new product introduction strategies
Reliance Retail Ltd
1 Year 11 Months
Senior Manager- Buying
Aug' 22 - Jun' 24
- Led buying, curation, and business planning for Home Furnishing category by integrating Indian craft techniques with modern consumer demands
- Built category strategy for pricing, forecasting, and ordering to achieve AOP targets and ensure inventory availability
- Defined structured sampling, costing, PO creation, and product development workflows to support scale and authenticity
- Crafted customer-facing stories and promotional events celebrating craft and artisans
- Acted as business-side representative providing user feedback to external vendors building PLM and e-commerce tools, and contributed to defining page architecture for the Home Furnishing category on digital platforms.
Lifestyle International Pvt. Ltd
9 Years 7 Months
Manager- Buying
Jun' 12 - Jan' 22
- Managed Buying and category development for Home Furnishing and Decor category across offline and e-commerce platforms.
- Executed seasonal assortment planning, SKU selection, vendor negotiations, OTB and order tracking for the category
- Built pricing ladders and product architecture aligned with vendor costs, trend insights, and seasonal promotion cycles
- Coordinated with planning, visual merchandising, and marketing teams for merchandising and in-store experience.
- Provided business-side inputs to external tool developers working on PLM /QMS solutions for product lifecycle tracking