Akanksha Yadav

Akanksha Yadav

7 Years 5 Months Overall Experience
An omnific Product Designer, with 7+ years of Industry experience in utilizing data-driven insights to develop design strategies, developing partner channels for brand extensions, and demonstrating cross-functional expertise with a track record of building high growth & profitable categories. Passionate for consumer behaviour, marketing data and brand storytelling.

Functional Areas

     

Education

National Institute of Fashion Technology (NIFT), Chennai, Tamil Nadu
Leather Design

Accomplishment

Baggit Rockstar for Team Excellence

2019

Best Leather Garment Design (National Level)
Council of Leather Exports

2013

Best Shoe Design (National Level)
Council of Leather Exports

2014

NIFT Placement Cell - Coordinator

2013

Certification

Certified Scrum Product Owner

2022

Experience

Titan Company, Bangalore

10 months

Deputy Manager

July’21 – April’22

  • Led the ideation, conceptualization and product development of a new handbag brand in collaboration with the NPD and Marketing team; and managed a team of 3 Designers.
  • Identified vendors for product category allocation by evaluating their performance based on past data and sales.
Baggit India Pvt. Ltd., Mumbai

3 years 5 months

Assistant Manager

Jan’18 – May’21

  • Led a team of 3 designers and managed category of Women’s Handbags worth 20 Crores.
  • Devised and implemented pricing strategy to project the cost of products at design stage, enhancing the team efficiency and waste reduction.
  • Built and streamlined vendor base from scratch for raw material across 10+ suppliers based in India, China, Indonesia, and Bangladesh.
  • Analysed sales data of product styles using MIS sheets and gross contribution to plan product assortment.
  • Developed and launched the first sustainable product category and successfully trained a team of technicians for the project.
Paragon Polymer Pvt. Ltd., Bengaluru

10 months

Designer

March'17 - Jan’18

  • Managed end to end R&D and development of product mix in consultation with category and brand managers for India and UAE market.
  • Effectively executed product rollout and Go-to-Market strategy for six new categories, collaborating with design, tech, sales and product team.
Kapkol Exports Pvt. Ltd., Faridabad

9 months

Senior Designer

May’16 – Feb’17

  • Managed end to end R&D and execution for three U.S. brands, including Target, that contributed 33% to the company’s overall profit.
  • Led material and range plan, collaborated with U.S. counterparts for the design briefs and price points.
  • Collaborated with Buying Office (India) & Global purchasing office (U.S.) during crucial decision making to execute cost-conscious strategies.
Malaga Bags and Accessories Pvt. Ltd., Mumbai

11 months

Designer

July’15 – May’16

  • Designed and showcased a collection of embellished handbags and footwear at Lakme Fashion Week 2015 for the brand 'Malaga'.
BPS Industries, Chennai

1 year

Assistant Merchandiser

July’14 – July’15

  • Led the entire product design process, ranging from initial market research to mood board creation to illustration and designing.