An omnific Product Designer, with 7+ years of Industry experience in utilizing data-driven insights to develop design strategies, developing partner channels for brand extensions, and demonstrating cross-functional expertise with a track record of building high growth & profitable categories. Passionate for consumer behaviour, marketing data and brand storytelling.
Functional Areas
Education
National Institute of Fashion Technology (NIFT), Chennai, Tamil Nadu
Leather Design
Accomplishment
Baggit Rockstar for Team Excellence
2019
Best Leather Garment Design (National Level)
Council of Leather Exports
2013
Best Shoe Design (National Level)
Council of Leather Exports
2014
NIFT Placement Cell - Coordinator
2013
Certification
Certified Scrum Product Owner
2022
Experience
Titan Company, Bangalore
10 months
Deputy Manager
July’21 – April’22
Led the ideation, conceptualization and product development of a new handbag brand in collaboration with the NPD and Marketing team; and managed a team of 3 Designers.
Identified vendors for product category allocation by evaluating their performance based on past data and sales.
Baggit India Pvt. Ltd., Mumbai
3 years 5 months
Assistant Manager
Jan’18 – May’21
Led a team of 3 designers and managed category of Women’s Handbags worth 20 Crores.
Devised and implemented pricing strategy to project the cost of products at design stage, enhancing the team efficiency and waste reduction.
Built and streamlined vendor base from scratch for raw material across 10+ suppliers based in India, China, Indonesia, and Bangladesh.
Analysed sales data of product styles using MIS sheets and gross contribution to plan product assortment.
Developed and launched the first sustainable product category and successfully trained a team of technicians for the project.
Paragon Polymer Pvt. Ltd., Bengaluru
10 months
Designer
March'17 - Jan’18
Managed end to end R&D and development of product mix in consultation with category and brand managers for India and UAE market.
Effectively executed product rollout and Go-to-Market strategy for six new categories, collaborating with design, tech, sales and product team.
Kapkol Exports Pvt. Ltd., Faridabad
9 months
Senior Designer
May’16 – Feb’17
Managed end to end R&D and execution for three U.S. brands, including Target, that contributed 33% to the company’s overall profit.
Led material and range plan, collaborated with U.S. counterparts for the design briefs and price points.
Collaborated with Buying Office (India) & Global purchasing office (U.S.) during crucial decision making to execute cost-conscious strategies.
Malaga Bags and Accessories Pvt. Ltd., Mumbai
11 months
Designer
July’15 – May’16
Designed and showcased a collection of embellished handbags and footwear at Lakme Fashion Week 2015 for the brand 'Malaga'.
BPS Industries, Chennai
1 year
Assistant Merchandiser
July’14 – July’15
Led the entire product design process, ranging from initial market research to mood board creation to illustration and designing.